Start with a calm mirror, label the concern, and ask a short, specific trade question. Re-anchor on measurable results, then test an alternative variable before touching price. Running five rapid reps builds muscle memory. One logistics seller rescued margin by offering phased rollout instead of discounting.
Use loss aversion carefully by quantifying the cost of doing nothing, then invite a tiny experiment that feels reversible. These mini-tests neutralize fear. A cybersecurity account manager won access by piloting on noncritical endpoints first, creating proof that persuaded procurement without endless committee delays or executive impatience.
When you hear 'next quarter,' translate it into a concrete blocker and test urgency respectfully. Ask what would make action irresponsible today, then co-design a checkpoint. Short, candid exchanges like this often reveal decision calendars, fiscal triggers, or dependencies you can align with rather than pushing blindly.